Received November 7, 2023 at 8:36 AM PST:
Good morning Keith,
Please complete the attached interview/test questions and send them back to me.
You will be contacted with further details as regards the position.
Sr Recruiting Manager/Operations
ADEPT Force Group
950 N. Washington Street, Suite 400A
Alexandria, VA 22314
Here is a screenshot of the attached PDF:
This is my response, which I am sending in the email body (I’m afraid that will have to suffice):
Here are the completed interview questionnaire responses:
- What do you consider to be your greatest achievement?
My greatest achievement was redesigning the branding for a major technology company. I led the project from start to finish, collaborating with stakeholders to understand their vision and goals. My designs modernized their visual identity while staying true to their heritage. The final branding was rolled out across all platforms and received highly positive feedback.
- What design programs are you most comfortable with?
I am highly proficient in Adobe Creative Cloud applications, especially Illustrator, Photoshop, and InDesign. I am also comfortable using Sketch and Figma for UX/UI design.
- What qualities and skills should a great graphic designer have?
A great graphic designer should have strong conceptualization abilities to generate creative ideas, expert technical skills to realize the designs, and great communication skills to collaborate with stakeholders. Attention to detail, time management, and staying updated on design trends are also critical.
- How do you incorporate feedbacks into designs?
I welcome feedback as an opportunity to improve the design. I listen closely to understand the intent behind the feedback, ask clarifying questions if needed, and maintain open communication. I iteratively modify elements of the design that address the feedback while staying true to the core visual identity and goals.
- What relevant work experience do you have in graphic design?
I have over 7 years of experience creating visual identities, publications, websites, packaging, and marketing materials for clients in technology, retail, healthcare, and nonprofit sectors. My work includes logo design, branding guidelines, print collateral, digital advertising, web interfaces, packaging, and more.
- If you had to revamp our company logo, what changes would you make and why?
I would need to learn more about your company vision, values, and goals to make specific recommendations. Some general approaches could be: simplify/modernize, if current logo seems outdated; emphasize unique aspects of brand character, if logo is nondescript; unify disparate visual elements, if current logo lacks cohesion. Any changes would aim to create a memorable, appropriate logo.
- How would you handle negative client feedback on one of your designs?
I would listen patiently to understand the concerns, then explain my design rationale while remaining open-minded. If needed, I would propose alternative solutions that address the feedback but maintain design integrity. With collaboration, we can find a solution that satisfies both aesthetic and practical needs. Maintaining a respectful, constructive attitude is key.
- This role requires superb communication skills. Can you provide me with examples of relevant communication experiences you had in your previous job?
In my previous role, I led discovery calls with new clients to understand their business and goals. I also presented design concepts to clients, facilitated feedback discussions, and communicated closely with development teams. These experiences allowed me to develop great communication and presentation abilities.
- Do you work better alone or in a group?
I can work effectively in both individual and collaborative settings. I enjoy the synergy of working in a group, brainstorming ideas together. But I am also comfortable working independently to execute on deliverables, meet deadlines, and prioritize tasks. Open communication helps maximize productivity either way.
- How would you explain the color theory to someone without any graphic design experience?
I would explain that colors have symbolic associations that evoke certain emotions/concepts. Warm colors like red and yellow feel energetic, cool colors like blue and green feel calm. Complementary colors like red and green have high contrast. Using colors appropriately for your message and audience is important in design. I would show examples to illustrate these principles.